TRADITIONAL MEDIA AGENCY
At Sunny Advertising, we are committed to providing an unbiased media strategy and solution for clients based on independent research and our knowledge of the media landscape, to best achieve each client's specific goals and KPIs. We specialise in developing media strategies and then buying media with providers across the country on our client's behalf, monitoring and managing performance against key metrics to offer full transparency on deliveries.
We place a high emphasis on really understanding clients key customers, their demographics, and also their interests and behaviours. We create specialised profiles for these audiences and run independent research on the best channels to not only reach them, but engage with them and have a presence at times when they are open to absorbing our clients message. We focus on the media insights from the research to develop clear actions for growth.
We know that all media has a role to play for specific audiences and clients, pending goals and needs. We have no set agreements or bias with any media. In an increasingly fragmented world of media and media consumption, we rely on research to guide strategy on every occasion. Every strategy is unique and customised to the specific client.
What we promise, we deliver. We provide monthly written post campaign reports, along with updates and optimisations on performance throughout the month. We watch deliveries closely and report regularly to clients on performance.
We think of ourselves as an extension to your current marketing team. We use our specialities to drive ATL media performance in brand awareness and consideration. We work with your team, and other partners, to bring the full marketing strategy together in unison and improve the customer journey, as we understand that 'media' is just one piece of the puzzle.
We back ourselves to get you results, quickly.
We love media... and we love our media partners. We have strong relationships at local, state and national levels across the country and customise the way in which we negotiate and buy media on a client basis (be it nationally or locally in individual markets).