Working together since 2011 and adjusting media through economic turbulence, COVID and more, we've built a serious partnership with Jetts to help Australians find Fitness Freedom.
Our comprehensive traditional and digital media strategies defy the ‘set and forget’ approach. Back in 2011, we kicked off our journey on the Sunshine Coast, gracing the airwaves with radio magic when Jetts was only 4 years old.
Within 12 months, we expanded our reach to the major cities of Perth, Melbourne, Brisbane, and Sydney. Fast forward to 2024, we have a combination of local and national strategies in place across a myriad of channels. We test new channels and creative religiously and ensure that the Jetts Marketing team can focus on marketing and delivering their brand promise whilst we ensure their media hits the right people at the right time in the right place.
Clubs
back to pre-covid numbers
Gyms were one, if not the most impacted industries from covid. Not only were gyms forced to close, but the comeback for the industry was a daunting task.
Not afraid, we worked together with the Jetts marketing team as well as over 130 club owners to get creative with a new world approach to maximise every dollar. This included the implementation of tracking actual member ROI and lifetime value, segmentation of each individual clubs data points and a continuously reviewed approach of localised and national messaging across multiple channels.