Minor Hotels Case Study - Digital and Traditional Agency Sunshine Coast and Brisbane

CHOOSING THE RIGHT METRIC FOR CAMPAIGN SUCCESS

Minor Hotels have partnered with Sunny Advertising since 2020 to activate key brand and tactical campaigns across above the line media and digital advertising channels. Across 6 key multi media campaigns, an ROI of between 20 - 60x (yes ROI, not ROAS) was achieved which was able to be tracked via integrating first party data with advertising results.

Automation & Reporting
Facebook Ads
LinkedIn Ads
Messenger Ads
Programmatic Video (BVOD)
Whatsapp Ads
YouTube Ads
FTA TV
Instagram Ads
Billboards
Pinterest Ads
Tracking & Tagging Audits
Campaign Audits
Partnerships
Programmatic Display
STV

40% Higher Revenue Per Day

When running 10+ media channels across traditional and digital with a mix of brand and tactical messaging, ascertaining true campaign success can become murky. By looking at each channels common denominators (as opposed to conflicting conversion windows) we were able to measure days in market, by which channel combination and then benchmark against other combinations and days campaigns were not in market. Of course, overlaid with key path to purchase cycle lengths and much more data led to true holistic media measurement.

40%

Higher Revenue Per Day

60x

Return On Investment

Sunny Advertising is incredibly proactive and cutting edge with their suggestions, which are always backed by data and experience. They seamlessly tie together digital, traditional and our own data to paint a bigger picture of performance, that we can also zoom in to when and where required.
Kristina Neal - Director of Marketing & Communications

DIGITAL + TRADITIONAL WORKING TOGETHER

Ensuring our digital advertising had the information from traditional buys alongside it enabled us to be aggressive when we knew demand was going to be higher, and vice versa. Before even getting to that stage though,  we ensured that  each target audience profile was segmented and overlaid with premium research tool data and other information sources for the target audience's specific media consumption. This was then overlaid with unique accommodation data that allowed us to get granular with what geographical region received ads for what destination based on propensity to book.

Exceptional results and a fabulous team providing great service. I've had the pleasure of working with Sunny for a number of years and would recommend them to any business looking to amplify their online presence and drive meaningful results. Thank you to Matt, Maddie and the entire Sunny team.

Nerida P

Marketing Director - Pexa

The Sunny Advertising team have taken our marketing activity to the next level. Providing outstanding results across our social and search platforms, on the back of expert industry knowledge, a willingness to understand the local market in detail, and the flexibility of working in a challenging environment. The team are responsive, supportive, and go the extra mile  to achieve our goals. For anyone looking to get the most our of their digital marketing capabilities, I highly recommend getting in touch with Sunny Advertising.

Seth M

Marketing Manager - SkyCity

I have had the pleasure of working with the team at Sunny Advertising across the past year and I must say they exceeded all expectations. They are always quick to respond and are capable of handling queries of any nature. Kudos to the entire team, especially Paige and Liv, for their remarkable work.

Eden M

Marketing Manager - Jetts Fitness

I had the pleasure of working closely with the Sunny team for several years while they ran our paid media channels. I cannot fault their professionalism and enthusiasm for finding ways to successfully market our brand. The team went above and beyond at all times to help with our account. I would work with them again without hesitation. Thank you Sunny for the amazing journey over the past few years!

Claire M

Marketing Manager - City Venue Management

Sunny has been a breath of fresh air. A+ for customer service and professionalism. The team are great to work with and are passionate about delivering top quality results. Highly recommend.

James L

CMO - GJ Gardner Homes

The Sunny Advertising team have helped Spitwater with advertising over a long period of time, we have enjoyed ongoing successful advertising campaigns that have maximized our investment, we regard Sunny Advertising as an important part of our business

Gary R

CEO - Spitwater

Sunny Advertising looks after our advertising and the team have shown that they are passionate about our charity, going above and beyond to help with not just our advertising but offering support and advice on various aspects of communications. I value the relationship we have formed and look forward to working with Sunny Advertising for many years to come.

Alan B

Director - Mercy Ships

The team at Sunny Advertising are a delight to work with. Always reachable, super knowledgable with quick response times. They go above and beyond to deliver results for our accounts with so much enthusiasm. Definitely recommend!

Jess M

Marketing Manager - Gold's Gym

Yamaha Motors Australia has been working with Roger and the team at Sunny Media for around seven years now on all of our national retail campaigns, as well as launches and branding. Over this time, they have used their extensive media knowledge and purchasing abilities to reach the maximum possible audience across a range of mediums for the best results. Sunny Media's strategy and research into media, consumers and habits continue to be of the highest order and more importantly help us achieve industry leading outcomes.

SEAN G

MARKETING MANAGER - YAMAHA MOTORS AUSTRALIA

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