BIGGEST opening night attendance in 5 years

Sunny Advertising developed a media strategy centred on data-driven audience segmentation and digital targeting. Our approach was distinctive because it continuously evolved throughout the 62-day campaign period, with over 350 tactical optimisations that responded to real-time performance data.

We identified key behavioural and interest-based audience segments that showed the highest propensity to purchase tickets. Rather than following category conventions of broad awareness campaigns, we implemented a highly targeted approach focused on conversion optimisation and measurable revenue attribution.

The campaign delivered exceptional results across all KPIs:

Generated seven figures in ad-attributed revenue
Exceeded public paid ticket sales goal by 21% while using 6% less budget
Achieved 7.7x return on ad spend
Delivered the league's highest stadium booking rate

Record breaking

ad-attributed revenue

Home ticket sales vs. all other teams

Sunny Advertising came highly recommended to us, and after working with them for over six months, we can confidently say it has been an great experience and working relationship. Sunny have brought a personal touch that made us feel more like colleagues, rather than just clients, as part of one team. They invest time in connection, ensuring communication is smooth and effortless. We started seeing measurable results almost immediately, thanks to their strategies & expertise. Sunny have had a broader impact —not just on our advertising, but across various areas of our business. Their success with us has inspired other departments to get on board and take full advantage of their expertise with additional campaigns. We’re thrilled with the results and look forward to continuing to build on this successful partnership.

Nic Laube - Head of Marketing & Digital

First STADIUM SELL OUT since 2018

Our media plan leveraged multiple digital platforms with an emphasis on platforms with the strongest conversion tracking capabilities. The campaign featured dynamic creative optimisation based on upcoming games and remaining ticket inventory. We coordinated media touchpoints to create urgency around key matches while maintaining a consistent presence throughout the season

Key tactical elements included:

Cross-platform audience segmentation and targeting
Creative optimisation based on performance data
Real-time budget reallocation based on game-by-game performance
Continuous campaign refinement with over 350 tactical optimisations

Media budget allocation was continuously adjusted based on performance metrics, ultimately delivering the campaign objectives while using 6% less budget than originally allocated.

Game 1 against the Strikers saw the biggest opening night attendance in five years, generating an 8x ROAS. Building on this success, Game 2 against the Sixers delivered the first sell-out since 2018, surpassing Game 1's on-platform booking value by $30K. The season concluded on a high note with Game 5 against the Hurricanes, securing the second sell-out of the season.

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Exceptional results and a fabulous team providing great service. I've had the pleasure of working with Sunny for a number of years and would recommend them to any business looking to amplify their online presence and drive meaningful results. Thank you to Matt, Maddie and the entire Sunny team.

Nerida P

Marketing Director - Pexa

The Sunny Advertising team have taken our marketing activity to the next level. Providing outstanding results across our social and search platforms, on the back of expert industry knowledge, a willingness to understand the local market in detail, and the flexibility of working in a challenging environment. The team are responsive, supportive, and go the extra mile to achieve our goals. For anyone looking to get the most our of their digital marketing capabilities, I highly recommend getting in touch with Sunny Advertising.

Seth M

Marketing Manager - SkyCity

I have had the pleasure of working with the team at Sunny Advertising across the past year and I must say they exceeded all expectations. They are always quick to respond and are capable of handling queries of any nature. Kudos to the entire team, especially Paige and Liv, for their remarkable work.

Eden M

Marketing Manager - Jetts Fitness

I had the pleasure of working closely with the Sunny team for several years while they ran our paid media channels. I cannot fault their professionalism and enthusiasm for finding ways to successfully market our brand. The team went above and beyond at all times to help with our account. I would work with them again without hesitation. Thank you Sunny for the amazing journey over the past few years!

Yamaha Motors Australia has been working with Roger and the team at Sunny Media for around seven years now on all of our national retail campaigns, as well as launches and branding. Over this time, they have used their extensive media knowledge and purchasing abilities to reach the maximum possible audience across a range of mediums for the best results. Sunny Media's strategy and research into media, consumers and habits continue to be of the highest order and more importantly help us achieve industry leading outcomes.

Brisbane Heat Case Study - Digital and Traditional Agency Sunshine Coast and Brisbane

SMASHING TICKET SALES & SELL OUTS

BIGGEST opening night attendance in 5 years

First STADIUM SELL OUT since 2018

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