With four wheel driving being the heartbeat of Australian culture, Sunny Advertising strategically orchestrated a triumphant entry for Pirate Camp Co into the competitive realm of 4x4 accessories. Initially leveraging Meta and Google campaigns, Sunny Advertising highlighted Pirate Camp Co's casual and personable appeal, setting them apart in the market and resulting in multi million dollar sales and an 8:1 ROI.
To best capitalise on the unique quality of heightened brand charisma and to promote Pirate Camp Co's relatable feel to consumers, video, reels and point-to-camera assets were recommended to best pair with Google and Meta's capabilities. The addition of these asset styles was a key driver of increasing a previous best month of revenue by more than 5x.
ROI
of sales driven by ads