Matso’s is a brewery specialising in alcoholic ginger beer, born in Broome. Sunny Advertising was called in to ensure Matso's newest location was going to hit the ground running. An integrated comms and PR strategy of press releases, media calls, interviews and content crafting were combined, all leading up to one amazing launch event.
To create a buzz in the community, the team built a strong media, PR, and social media presence across drive market regions in build up to an exclusive VIP pre-opening event, which resulted in over 400 attendees, which included several media publications.
Weekly Reach of Earned Media
Editorial Pieces Picked Up By Media