Farm Angels Case Study - Digital and Traditional Agency Sunshine Coast and Brisbane

180% More Fundraised Than Prior Year

Farm Angels is a dedicated organisation committed to supporting Australian farmers through innovative fundraising and community-driven initiatives. Known for campaigns like Flanno for a Farmer, they strive to connect rural communities with national awareness. When they came to Sunny Advertising, Farm Angels sought to amplify their social media presence and overcome the challenge of reinvigorating their largest annual fundraiser. Despite previous efforts, they needed stronger engagement and measurable growth to meet their ambitious fundraising goals. Farm Angels engaged us to support their Flanno for a Farmer campaign with an intensive period of social media activity for their biggest fundraising event of the year. We took over from another agency and achieved incredible results with more reach, more engagement, and more page growth than the previous year, ultimately achieving 180% more fundraising dollars, which was the ultimate goal.

‍

Stakeholder engagement
Community consultation
Content creation - written, audio and visual
Media Relations
Media Releases
Media Consulting
Event Management
Social Media Management
Social Content

180% increase in funds raised compared to the prior year

To tackle Farm Angels’ challenges, we began with an in-depth audit of their previous campaigns and social media performance. Our strategy included:

  • Crafting a tailored social media strategy focusing on high-impact content and targeted audience engagement.
  • Partnering with relevant influencers to broaden campaign visibility and create authentic connections with their audience.
  • Implementing advanced scheduling tools to ensure consistent, real-time updates that aligned with peak engagement periods.
  • Leveraging analytics to track performance and optimise efforts mid-campaign.
180%

More Funds Raised YoY

331%

Increase in Profile Views

What were the outcomes?

  • 180% increase in funds raised compared to the prior year
  • 331% more profile views compared to the prior year
  • 527% more followers than the prior year
  • Comprehensive social media strategy deployed with a focus on targeted campaigns
  • Influencer partnerships resulted in amplified reach and engagement
  • Robust content creation and scheduling ensured consistent audience interaction

‍

Exceptional results and a fabulous team providing great service. I've had the pleasure of working with Sunny for a number of years and would recommend them to any business looking to amplify their online presence and drive meaningful results. Thank you to Matt, Maddie and the entire Sunny team.

Nerida P

Marketing Director - Pexa

The Sunny Advertising team have taken our marketing activity to the next level. Providing outstanding results across our social and search platforms, on the back of expert industry knowledge, a willingness to understand the local market in detail, and the flexibility of working in a challenging environment. The team are responsive, supportive, and go the extra mile  to achieve our goals. For anyone looking to get the most our of their digital marketing capabilities, I highly recommend getting in touch with Sunny Advertising.

Seth M

Marketing Manager - SkyCity

I have had the pleasure of working with the team at Sunny Advertising across the past year and I must say they exceeded all expectations. They are always quick to respond and are capable of handling queries of any nature. Kudos to the entire team, especially Paige and Liv, for their remarkable work.

Eden M

Marketing Manager - Jetts Fitness

I had the pleasure of working closely with the Sunny team for several years while they ran our paid media channels. I cannot fault their professionalism and enthusiasm for finding ways to successfully market our brand. The team went above and beyond at all times to help with our account. I would work with them again without hesitation. Thank you Sunny for the amazing journey over the past few years!

Claire M

Marketing Manager - City Venue Management

Sunny has been a breath of fresh air. A+ for customer service and professionalism. The team are great to work with and are passionate about delivering top quality results. Highly recommend.

James L

CMO - GJ Gardner Homes

The Sunny Advertising team have helped Spitwater with advertising over a long period of time, we have enjoyed ongoing successful advertising campaigns that have maximized our investment, we regard Sunny Advertising as an important part of our business

Gary R

CEO - Spitwater

Sunny Advertising looks after our advertising and the team have shown that they are passionate about our charity, going above and beyond to help with not just our advertising but offering support and advice on various aspects of communications. I value the relationship we have formed and look forward to working with Sunny Advertising for many years to come.

Alan B

Director - Mercy Ships

The team at Sunny Advertising are a delight to work with. Always reachable, super knowledgable with quick response times. They go above and beyond to deliver results for our accounts with so much enthusiasm. Definitely recommend!

Jess M

Marketing Manager - Gold's Gym

Yamaha Motors Australia has been working with Roger and the team at Sunny Media for around seven years now on all of our national retail campaigns, as well as launches and branding. Over this time, they have used their extensive media knowledge and purchasing abilities to reach the maximum possible audience across a range of mediums for the best results. Sunny Media's strategy and research into media, consumers and habits continue to be of the highest order and more importantly help us achieve industry leading outcomes.

SEAN G

MARKETING MANAGER - YAMAHA MOTORS AUSTRALIA

Let's talk business.

request a proposal.