Destiny Rescue came to us with a goal of hitting $1,000,000 in donations for their EOFY push. With a multi-channel strategy across Meta, LinkedIn, Google, TikTok and Microsoft Ads we drove 67% of the traffic to their website during the donation period, as well as obliterating CTR benchmarks across all platforms by up to 131%.
We obtained some excellent knowledge along the way, while gaining experience working with the fundraising platform Raisely.
Never ones to set-and-forget, we made a total of 98 manual optimisations on their accounts during the 8 week campaign, ensuring we were constantly improving our results. This led us to smash their goal, setting a record breaking $1,250,000 in donations, with a large portion coming from first time donors.
Average greater donation amount
Donations Driven
While Meta achieved the greatest total donations across platforms we found PMAX generated a 50% greater average donation amount which equated to $206 more per donation. We discovered the actionable insight that in this case, Meta was a great platform for generating engaged audiences, however people are more inclined to make larger donations through Google.